Original Thoughts

It’s the last day of the year and I thought I’d share an "original thought". Over the last several years, I’ve always made it a priority to reflect of the past year and think about my personal and business goals for the upcoming year. I can see for the past several years, “start a blog” has been on that list and I seem to always fail but continue keeping it on that list for some reason. 

So in the spirit of the New Year and completing a 2025 & 2026 goal, I’m going to be putting together a blog of “Original Thoughts”, a personal & business blog where I’ll share my personal thoughts, opinions, stories and advice I have to share from the last decade working in marketing, starting and running several businesses while trying to be a great father, friend and partner at the same time. My only promise is that I will keep all my posts Ai free and write them myself (cover image not included).

I read an article the other day that said Ai content has already overtaken the total amount of human written content on the internet. This blew my mind when I considered that ChatGPT, by my understanding the first real commercial Ai designed to assist humans in written format, was released only a few short years ago. It’s taken almost no time at all for people to leverage this new technology and exploit its ability to drastically increase output when it comes to writing things on the Internet. This got me thinking how important original thoughts will become. If Ai is basing its knowledge off what it’s learned from scrapping the internet, won’t the content it learns from eventually just be content it’s previously written? This may not be a bad thing if the source of content is based on a human idea or truth but that can lead to issues all on it’s own such as Google’s early Ai feature that took Reddit posts for truth and tried to convince some people that eating a rock everyday was good for humans.

My fear is if Ai is able to believe that and confidently spread that information, how long will it take for Ai to regurgitate that content enough times that the internet believes it’s true? As a marketer, I see the power and influence everyday of content on the internet and it has to make you think that if the abundance of content online is already written by robots, how much more valuable human written content will become in the next 5-10 years. Especially if someday Ai starts creating it’s own content without a prompt or intervention from a human overseer. Sounds like a simple supply vs demand scenario, Ai content will be everywhere and Human ideas will be more valuable simply because it’s less common.

If I were to make a prediction at this point in time, I think original thoughts will become extremely valuable in a not too distant future. With the almost inevitable increase in Ai generated content available online and the lack of available ways to validate the difference between Ai and Human created content, people will have to assume the the content they are consuming is still human based. Eventually, humans will find it harder to regulate the output of Ai content and ultimately the truth of that content and there will be a reckoning where the decision will need to be made whether there needs to be a clear distinction between what was originally a Human’s thought vs what was concocted by Ai repeatedly telling itself something so it becomes true (a world where Ai is just a self-fulfilling prophecy machine) I hope that ultimately humanity devises a way that we can contain the eventual spread of Ai basing it’s truths on Ai based ideas.

Or will people even care enough for this to become a reality because at the moment Ai is making people better. And if we can do better we’ll be better.

Happy New Year!

Jordan Gardiner

December 31, 2025