CAREERS

Paid Ads Manager

Company: Plasmid144 Digital Marketing Inc.

Location: Remote / Hybrid (London Area)

Employment Type: Full-Time - 37.5 hrs/wk

About Plasmid144

Plasmid144 is a performance-driven Canadian digital marketing agency headquartered in London, Ontario. We specialize in SEO, PPC, and eCommerce growth. We are a small, agile, and fast-growing team that prioritizes transparency, creativity, and measurable results. At Plasmid144, we don’t just manage accounts; we partner with ambitious brands to scale their digital footprint.

Role Overview

We are seeking a data-driven Paid Ads Manager to take ownership of media buying and strategy execution. This role is perfect for a specialist who has spent the last 3–5 years in platforms daily and is looking for a seat at the table in a growing agency.

The Paid Ads Manager will play a key role in planning, executing, and optimizing paid advertising campaigns. Concentrating on generating leads, sales and brand awareness through platforms like Google Ads, Meta (Facebook & Instagram), LinkedIn, and others.

You will be responsible for the entire lifecycle of a paid media campaign, from initial strategy to final reporting.

Key Responsibilities

• Budget & Account Management: Manage and optimize monthly ad spend ranging from four-figure budgets to six-figure portfolios across multiple client accounts, ensuring efficient allocation and strong return on investment.
• Campaign Strategy & Planning: Develop and execute full-funnel paid media strategies aligned with business goals, defining clear KPIs and performance benchmarks.
• Campaign Lifecycle Ownership: Own the end-to-end lifecycle of paid media campaigns, including strategy, build, launch, optimization, and scaling across platforms.
• Platform Management: Plan, launch, and manage campaigns primarily across Google Ads (Search, Performance Max, Display, YouTube) and Meta Ads (Facebook/Instagram), with opportunities to expand into additional platforms.
• Audience & Keyword Targeting: Conduct in-depth keyword research and audience analysis to ensure campaigns reach the most relevant, high-intent users.
• Creative Collaboration: Work closely with designers and copywriters to develop high-performing ad creative and messaging that drives engagement and conversions.
• Optimization & Testing: Continuously monitor campaign performance and run structured A/B tests across ad creative, landing pages, and bidding strategies to improve CPA, ROAS, and overall performance.
• Performance Analysis & Reporting: Analyze campaign data and deliver clear, actionable performance reports and dashboards via our reporting tools, translating complex data into strategic insights for clients and internal teams.
• Technical Tracking & Measurement: Build and maintain robust conversion tracking using Google Tag Manager (GTM) and GA4 to ensure accurate performance measurement and attribution.
• AI-Enhanced Marketing: Leverage AI tools such as ChatGPT, Gemini, and Claude to accelerate research, generate audience insights, and streamline campaign workflows.
• Landing Page Optimization: Collaborate on and test landing page improvements across platforms such as Shopify to maximize conversion rates and campaign efficiency.

Qualifications

Required:

• Experience: 3–5 years of hands-on media buying experience managing multiple client accounts simultaneously.
• Strong analytical skills: A deep understanding of attribution models, GA4, and Google Search Console, Google Ads Editor, etc.
• Communication: Strong ability to explain the "why" behind the data to internal teams in an effort to improve performance. Comfortable working remotely & on frequent video conferences (daily).

Preferred (The "Extra Mile"):

• AI & Dev Background: Familiarity with development (HTML/JS) or a strong background in AI prompting/automation is highly preferred. We use AI to augment our skills, not replace them.
• Certifications: Active Google Ads or Meta Blueprint certifications.
• Agency Experience: Proven ability to thrive in a fast-paced agency environment.
• French Language Skills: Ability to communicate in French is a plus, especially for reviewing ad copy, keywords, and client communications in both official languages.

Skills

• Google Ads
• Google Analytics 4
• Google Ads Editor
• Keyword Research
• Data Analysis
• Content Creation
• Audience Building

Our Tech Stack

The successful candidate will be expected to be proficient in (or eager to master) the following:

• Ad Platforms: Google Ads, Meta Ads Platform.
• Analytics & Tracking: GA4, Google Search Console, Google Tag Manager, Merchant Center.
• Proficiency Tools: ClickUp, Looker Studio, Google Workspace (Docs, Sheets, Gmail, etc.)
• AI Tools: ChatGPT, Gemini, Claude.

What You’ll Get

• Hands-on Learning: Direct mentorship from agency founders and exposure to high-level strategy.
• Flexibility: A hybrid work environment that respects work-life balance while maintaining the value of face-to-face collaboration.
• Impact: At a small agency, your work isn’t just a drop in the bucket, it directly drives the company's growth and our clients' success.
• Home Office Allowance: Support to ensure your remote setup is optimized for performance.

How to Apply

Please submit your resume, cover letter and any other files you deem valuable for review. Include a brief summary of the largest budgets you have managed and the results you achieved below. If you have experience using AI to improve your workflow, we want to hear about it.