CAREERS

Paid Ads Manager

Company: Plasmid144 Digital Marketing Inc.

Location: Remote / Hybrid (London Area)

Employment Type: Full-Time

About Plasmid144

Plasmid144 is a performance-driven Canadian digital marketing agency headquartered in London, Ontario. We specialize in SEO, PPC, and eCommerce growth. We are a small, agile, and fast-growing team that prioritizes transparency, creativity, and measurable results. At Plasmid144, we don’t just manage accounts; we partner with ambitious brands to scale their digital footprint.

Role Overview

We are looking for a data-driven Intermediate Paid Ads Manager to take ownership of media buying and strategy execution. This role is perfect for a specialist who has spent the last 3–5 years "in the platforms" and is looking for a seat at the table in a growing agency.

The Growth Path: As a small agency, we offer a direct line for career advancement. A successful hire in this role has the immediate opportunity to grow into a Senior Strategist and eventually the Director of Paid Media, leading our entire department as we scale.

Key Responsibilities

• Scale & Spend: Manage and optimize monthly ad spends ranging from four figures to upwards of 6-figure budgets across a diverse portfolio of accounts.
• Campaign Lifecycle: Plan, build, and scale full-funnel campaigns primarily on Google Ads (Search, PMax, Display, YouTube) and Meta Ads (Facebook/Instagram), with opportunities to expand into emerging platforms.
• AI Augmentation: Proactively use AI tools (ChatGPT, Gemini, Claude) to amplify human creativity, automate routine tasks, and generate deep-dive audience insights.
• Technical Tracking: Build and maintain sophisticated conversion tracking using Google Tag Manager (GTM) and GA4 to ensure 100% data accuracy.
• Performance Reporting: Design and present actionable performance dashboards in Looker Studio, translating complex data into clear growth stories for clients.
• Strategic Optimization: Continuously A/B test creatives, landing pages (Shopify/Duda), and bidding strategies to improve ROAS and CPA.

Qualifications

Required:

• Experience: 3–5 years of hands-on media buying experience managing multiple client accounts simultaneously.
• Location: Ability to work remotely but must be able to attend regular in-person strategy meetings at our London, Ontario office.
• Strong analytical skills: A deep understanding of attribution models, GA4, and Google Search Console, Google Ads Editor, etc.
• Communication: Strong ability to explain the "why" behind the data to internal teams in an effort to improve performance. Comfortable working remotely & on frequent video conference (daily).

Preferred (The "Extra Mile"):

• AI & Dev Background: Familiarity with development (HTML/JS) or a strong background in AI prompting/automation is highly preferred. We use AI to augment our skills, not replace them.
• Certifications: Active Google Ads or Meta Blueprint certifications.
• Agency Experience: Proven ability to thrive in a fast-paced agency environment.

Our Tech Stack

The successful candidate will be expected to be proficient in (or eager to master) the following:

• Ad Platforms: Google Ads, Meta Ads Platform.
• Analytics & Tracking: GA4, Google Search Console, Google Tag Manager, Merchant Center.
• Proficiency Tools: ClickUp, Looker Studio, Google Workspace (Docs, Sheets, Gmail, etc.)
• AI Tools: ChatGPT, Gemini, Claude.

What You’ll Get

• Career Growth: A clear path to Senior and Director-level leadership roles.
• Hands-on Learning: Direct mentorship from agency founders and exposure to high-level strategy.
• Flexibility: A hybrid work environment that respects work-life balance while maintaining the value of face-to-face collaboration.
• Impact: At a small agency, your work isn’t just a drop in the bucket, it directly drives the company's growth and our clients' success.
• Home Office Allowance: Support to ensure your remote setup is optimized for performance.

How to Apply

Please submit your resume, cover letter and any other files you deem valuable for review. Include a brief summary of the largest budgets you have managed and the results you achieved below. If you have experience using AI to improve your workflow, we want to hear about it.